Citevera vs Otterly:
fix pack vs tracker.
Otterly is a lightweight AI citation monitor that tells you where you currently show up inside ChatGPT, Perplexity, Gemini, and AI Overviews. Citevera is the step before: figure out why you are not being cited yet and ship the specific fixes to change that. This page breaks down when each is the right call.
Otterly
- Query-level citation tracking
- Dashboard-first workflow
- Brand mention tracking
- Actionable fix artifacts
- Copy-paste llms.txt + JSON-LD
- Free tier
Citevera
- Fast free audit
- Copy-paste fix artifacts
- AEO + GEO + Crawlability scoring
- Track citations over time
- Free tier
- White-label for agencies
Measurement vs execution.
Otterly answers the question: "is my brand getting cited in AI answer engines right now, and how often?" That is a measurement problem. It picks a set of queries, runs them against ChatGPT, Perplexity, Gemini, and AI Overviews on a schedule, and reports which answers mention your brand. Over time you can see your citation share move up or down.
Citevera answers a different question: "why is my brand not getting cited, and what specifically do I need to change?" That is an execution problem. It fetches your site, runs a 35-point AI search readiness checklist, and emits a copy-paste fix pack - llms.txt, JSON-LD schema, robots.txt rules, content rewrite suggestions, and a prioritized action plan.
Measurement without execution produces anxiety without outcomes. Execution without measurement produces activity without accountability. The mature teams we work with run both, but they almost always run Citevera first because the fix pack is what actually moves the needle.
Feature-by-feature breakdown.
Where each tool has strong coverage, where each has gaps, and where they are structurally complementary.
| Capability | Citevera | Otterly |
|---|---|---|
| Primary job-to-be-done | Audit + fix pack | Citation monitoring |
| Starting price | Free | $29 / mo |
| Top-tier price | $199 / mo | $189 / mo |
| One-time purchase option | $49 | |
| Free tier with usable output | ||
| Copy-paste llms.txt | ||
| Copy-paste JSON-LD fixes | ||
| Copy-paste robots.txt | ||
| Content rewrite suggestions | ||
| Prioritized action plan | ||
| Per-URL audit score | ||
| Axis scores (AEO / GEO / Crawl) | ||
| WordPress plugin | Free on wp.org | |
| White-label for agencies | Agency tier | |
| CNAME custom domain | ||
| Track citations across ChatGPT | ||
| Track citations across Perplexity | ||
| Track citations across Gemini | ||
| Query-level citation data | ||
| Regression alerts | Score regressions | Citation drops |
When to choose which.
Choose Citevera if...
- You have not yet fixed the structural basics (llms.txt, schema, robots.txt).
- You need concrete artifacts you can paste in today, not more dashboards.
- Your budget is one-time or low-monthly, not sustained $30 - $190/mo.
- You run an agency and want a client-deliverable audit under your brand.
- You run WordPress and want a free plugin that ships the fixes automatically.
- You want per-URL diagnostics, not site-wide citation aggregates.
Choose Otterly if...
- Your audit score is already above 75 and you need to measure the lift.
- You need query-level citation tracking for specific prompts you care about.
- You want to see competitor mentions alongside yours on the same queries.
- You need a lightweight, affordable monitoring stack (not Profound-level).
- You already ship AI search fixes regularly and need to verify they landed.
- You run content marketing and report citation trends to leadership monthly.
Three sequences teams use in practice.
Audit only
Run Citevera, ship the fix pack, spot-check citations manually every month by querying ChatGPT / Perplexity / Gemini for your key terms. Cost: $0 - $49 one-time. Most small businesses stop here.
Audit then monitor
Citevera Starter ($29/mo) for monthly re-audit and regression alerts. Add Citevera Monitor Pro ($79/mo BYOK) for citation tracking across the 10 - 20 queries that matter. Combined cost: ~$108/mo. Right for scaleups where AI search is a measurable channel.
Agency stack
Citevera Agency ($199/mo, 25 client sites, white-label) as the productized audit service. Add Citevera Monitor Pro ($79/mo BYOK, one set of agency keys covers all clients) to track citation share for the client queries that matter most. Cost: $278/mo agency-wide. Right for AI search consultancies.
Frequently asked
Ship fixes first.
Free audit, no signup, results in minutes. If you are not cited yet, Citevera tells you why. If you already are, Otterly can quantify how often.